Episode 19: Aard GroenFirst aired: Tuesday, 26 January 2016 at 18.00 hours
Nature Groen is professor of entrepreneurship in Groningen and Twente. "We want to create value from scientific knowledge."
The universities are therefore looking for cooperation with industry. "It's my job to make the University of Groningen entrepreneurial. We teach students such as writing a business plan." Entrepreneurship learn, according to the professor in practice, but "skills can be trained," he says. "Many entrepreneurs would benefit from being around more often to look at the books."
Many prospective entrepreneurs forget example to validate their idea for a product or service to potential customers. "If there is no need in the market, you can pack up."
His students taking entrepreneurship education more successful than those who do not? "That's a tough question at the research being done," said Groen. The majority of students in any case sufficiently enterprising to start a business, the professor who also has a business. Running a school, according to Green a whole company. "I should like a normal company raise money and have to deal with targets."
The University of Twente offers the Venture Lab also an acceleration program for new businesses. "It's a lot of technology companies, which have to learn that the response of the market is just as important as good technology." At Twente and Groningen happens a lot in the field of corporate know Groen. Previously was mainly Twente known, but "Groningen is catching up."